Motion Graphics and Color

This example of motion graphics uses many different colors to express the benefits of the Vitamin Water products. The color red is emphasized when the "Power" flavor is being shown lifting weights. Red is an intense color that stimulates heartbeat and breathing. The caption that appears "power only better" is also written in red.

When the b-relaxed variety of their drinks appears in the ad, the background turns into a beach. A Vitamin Water bottle is seen in sitting in the sun. Unlike red, pink is associated with tranquility and relaxation.

I feel that this example of motion graphics uses color exceptionally well because it features some shade of every color. Since this is a WWF add I feel that featuring a shade of every color is a good representation of their cause which is protecting the wildlife and the planet.

Blue is in the background of the ad and is most prominent. Blue is the color of the ocean and sky and is associated with being calm. Green is the second most prominent color and is associated with nature.