Helvetica is a film about typography and graphic design. The film explores the background history of the font Helvetica and the two gentlemen who created it. Their intentions for creating Helvetica was that they wanted to make a font in which each letter was in sync with each letter.Each letter in Helvetica uses horizontal and vertical straight lines and the same curves to represent each letter in the alphabet. It is very clear to read and is one of the most used sans-serif type faces. The film features testimonials from various graphic designers, some who are avid supporters of Helvetica and some who are not.
The film shows words you see everyday including advertisements, logos, warning signs, etc. Since watching the film, I cannot look at a logo without taking a deeper look at the letters used on everyday objects. I notice the shapes of letters in more detail and take the time to appreciate them. Most people use it without thinking about it because it is everywhere, even though some designers find it dull and boring. It is used so frequently because it is a safe, neutral choice and gets the designers point across very clearly. The letters are used so much, they almost go unnoticed, but convey their message effectively. It is commonly mistaken for the font type Arial.
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