Kyle Cooper is famous for designing motion picture title sequences with about 150 of them under his belt. The title sequence for the movie Se7en (Seven) is one of his best works and how he gained critical acclaim. He can also be credited for the beginning sequences in the films Donnie Darko, Dawn of the Dead, and The Island of Dr. Moreau and for the television shows The Walking Dead and American Horror Story. By using scenes from a film and implementing text, a designer can give the viewer some background on they can interpret and predict what they are about to watch.
The words in Se7en's title sequence are in a hand written font because it is a reflection of the serial killer's emotions because he kept a journal to reflect on the murders he committed. Cooper uses typography so that it is a component of the story that is being told. The typography represents the main character writing in his journal.
As for my motion graphics project, I will go with Cooper's methods of putting text in front of everything else. I want my text to reflect what message I am trying to convey. Timing and sound are a key component to this, which I have not quite figured out how I am going to use them. I am not using very many colors in my project, for the most part black and white.
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