I watched some of the Dwight Eisenhower political campaign ads that were created by Rosser Reeves. They all began with saying that they were a paid political advertisement by Eisenhower. One of the video clips tells its viewers a little bit about Eisenhower's background, saying that he is from Abilene, Kansas and that he was a war hero and lead us to victory at D-Day in World War II. These things establish credibility and use logic. I feel the same ad touches on emotions because it talks about the current state of the country and asks Eisenhower if he felt America was ready for war with Korea. He responded by saying that we weren't ready for war and the video showed what approaches he had taken to try and prepare for the situation. As for the election of 1952, Eisenhower ended up winning.“This is a business, this isn’t an art form. We must ensure that it’s communication that drives commerce not just makes people feel good.”
This quote taken from Tim Mapes, Marketing Director Delta Airlines basically sums up what advertising does. You are using creativity and communication techniques to persuade viewers to take an interest in what you are offering and/or trying to promote, whether it be an airline or a presidential candidate.Song Airlines was a subsidiary of Delta Airlines and was a cheaper alternative. They opened for business post 9/11, which was the worst time for the airline industry. They only lasted for a little over three years. They marketed the airline towards women, tying to promote the "fun" of the flight, their audience being cheap but sophisticated women.
The Eisenhower campaign did focus on targeting women in their ads but not as much as Song Airlines. The Song Airlines ads took more of a "what we have to offer approach" while the Eisenhower ads focused on what he could do to help America. The political ads were in black and white while the airline ads were in color.
http://adamlauzon.wordpress.com/tag/song-airlines/
http://www.flyertalk.com/forum/archive/t-282482.html
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