Political Ads for Gun Control

For my Advertising and Imagery class, we were given an assignment to create a political campaign ad for a candidate that was in favor of gun control laws or opposed to them. 

The video above is my political ad advocating Ron Paul and the second amendment of the U.S. Constitution, which is the right to bear arms.

After watching all of our classmates videos, we were told to find three signs in three different ads and determine how they are signified.

Katie's Political Campaign

The first signifier is the background music. The music had a very somber tone to it. The music signifies that guns can have devastating effects if put into the wrong hands.

The second signifier is the teenager facing the viewer and pointing a gun at them.  The expression on his face conveys anger and rage. The image signifies that if guns are put into the wrong hands, innocent people will be shot.

The third signifier is the text "85% of Teen Homicides are caused by firearms". The text signifies factual information and provides evidence that backs up the message that is being implied in the ad.

Danielle's Political Campaign

The first signifier is an image of Rick Perry standing in of  the Texas state flag and the capital building. This signifies that he is a political representative for a state that is well known for being in favor of guns.

The second signifier is the image of the Statue of Liberty holding a handgun. It signifies that it is American tradition to be able to own and use a firearm.

The third signifier is the curtains placed in the background when the credits start rolling. This signifies that the ad is over.

Bryan's Political Campaign

The first signifier is the image of Chris Coon standing with your everyday average Joe. This signifies that he is politician that does care about the people he will be representing. It also supports the previous statement "Chris Coon cares.".

The second signifier is the sounds of people cheering in the background. This signifies that people are in favor of Coon and support his views on gun control laws.

The third signifier is the last image showing a sign that says "Welcome to Delaware City". This signifies that Coon is running for office to be a political representative of Delaware.